Online Marketing and Mentoring

From the Indey Marketer



How to create an Online "information" business... wherever you use the Internet


If you are full-on keen, or even vaguely curious, to discover how to build an online information business that is structured on delivering your knowledge (whatever it is) to others who are willing to invest in someone with the knowledge you have, then read on...


- Introduction:

Following occupations in the UK knitwear/clothing industry, then motor sport engineering in carbon fibre (fiber) composites and wind-tunnel testing in F1 racing, I am now in the online Information Business as an independent (hence "indey") niche marketer, writer, mentor, blogger and... anything businessy online!


The "information business" is something I started messing around with as a weekend hobby but I was quickly gripped with the potential of it as a business.

Generally speaking, showing others how to learn and use the skills I learn and use, inspires me and as I learned (and continue to learn more every day) I can pass my knowledge onto others... all with just a connection to the Internet and a trusty laptop.

So thanks to the investion of the Internet I can deliver a service through various channels of digital/online communication.

It's a great way to build a business - that's what I think anyway!

Helping people who struggle with general (any) digital skills, particularly adults* who were not born into the "Information Technology" Revolution is a service sector I like being part of.

And that means YOU can get help from someone with a bit of a varied background.

I am probably the only "helper" who has such a varied line of experience and interests that have come together like this, and according to my searches in Google etc. there is no one else who can offer help with building a business on the Internet in quite the same way, and from the same set of perspectives as I can.

Why not take advantage of someone who can bring an array of different elements to your table... ? and help you to apply this unique combination to benefit your online business.


But just what is the "Information Business"?

It is a business that is centered on providing people with information in many ways (usually digitally based) about methods that will help them to move from where they are now, to where they want to be (or where they want to get to).

It is generically known, rather crudely I think, as "Internet marketing".

But better defined, it is a structured approach that will help people improve doing something they want to be better at which is achieved through the process of using, learning, and most importantly applying what they learn, a process that I deliver through information-based mentoring and training programs.

Typically this means identifying a reason to have a website (or an online presence), and then positioning the *website* in front of a specific audience, an audience populated by people who are looking for the kind of information that you can provide through your website.

- So why do I do it, and most importantly...


What's in for YOU - why should YOU learn to do it?

Because everyone wants information about something

All the time... as in 24/7.

People want information from you about how to get something, be something, do something, something that YOU can teach them, and the "something list" is endless.

Anyone who can help to show someone who's been struggling to accomplish something, has the potential to build a business.

That's quite an appealing prospect I reckon

- My approach:

I spend a lot of time mapping out ways to develop my business and move it forwards and that usually involves shed-loads of restructuring along the way, depending on what people need as they move on through an evolving process.

There is rarely a one-size-fits-all approach to operating a website (online business) that appeals to everyone – even if everyone I communicate with is in the same "niche".

The information business cannot be static, it moves all the time. As I get more ideas and thoughts about information and coaching, my business changes in terms of what I deliver and how I deliver it.
> I think one of the biggest problems in the Information age is communication.

And I do not mean the hardware or software or computers or cell phones etc, I mean the ability and capability of one person or several people to connect, engage, and communicate meaningfully and efficiently with one another, so that two or more people can understand and benefit from what the other one is saying.

> The communication can be written, verbal, or visual, depending on your purpose OR subscriber/client preference

For most of this time (working on my business), I am in deep thought… which touches on another affliction of human nature – concentration.

I still have to work on keeping focused and not get distracted from everything that people can be distracted by. It is about discipline and where you see your priorities.

If you are looking to build a part or full time business online, but when you get home from work all you want to do is sit down and watch TV, then obviously the TV show is more important to you than building a business online …


But can YOU do it?

I believe anyone who really wants to can. By all means take downtime to have some fun too but there is no room for “but I have to do instead... " and only you can decide, and trust me, you'll fall and have to get up again - many times. I can help you but no-one can do it for you.

Let me give you an example, using something that anyone who is reading this can learn to provide online for the benefit of others.

You will agree that we are in the age of digital communication - right?

And in the "IT" age, we commicate through graphics and video - right?

However, the most fundamental method of communication is through words, and that's good because besides my love affair with classic cars and classic motor racing, there's nothing I like better than writing.

Probably because I prefer writing to making videos or narrating. Writing is my thing, my Modus Operandi.

That said, I've had to study hard, invest, and be mentored how to write for the online community. I know what you're thinking but I didn't think I could either ;-)

I like is writing content (articles), and the beauty of articles is that you can either write your own or outsource to a freelancer; outsourcers who provide an article writing service to clients.

Once written, the owner then has received content they can upload to their websites, blog, online publisher, or wherever.

Once content has been written (created), and assuming the purchaser is happy with it, they automatically have full copyright upon receipt of exchange.

You might well ask "why don't they write their own content?"

Simple... successful online business owners work on, not in their businesses, and that means they outsource a lot of daily tasks; writing content is one of them.

I write more for my own content marketing strategies now but if you go to you will see a typical article/content writing service. I am in the process of updating it at the moment, so if there's anything you'd like writing please email me first!

A lot of my earlier content is also published here, where it can be syndicated by other online publishers.

More recently I have begun to write some free reports, Check them out here

Another important factor here is that every article or other format of content you publish (i.e. YouTube) represents a small part of what is more fully explained in your digitally downloadable products.

In other words your aricles are a FREE "taster" or introduction to your business, as is ANYTHING you publish online.

What you publish is what your target market reads, watches, or listens to, and is an introduction to your business; it is a flavor of you, your business, and your brand.

Beyond that parameter is personal access to you in group or 1-2-1 sessions (think Skype, Webinars, messaging, email, Facebook groups, memberships, etc.) and that implies a deeper level of commitment and of course an investment of money and time. We're all in business to earn money - right?

More and more, I am focusing on bringing mentoring and coaching into my plans. I will be offering an Internet communicating & marketing coaching service, through the three formats mentioned above and am soon launching a monthly subscription membership (more info in due course)

I am mainly marketing my business through content marketing, which means blogs and directories, and soon I will be publishing a YouTube channel , Pinterest, Slideshare, etc. too because these media act pretty much as search engines too.

If you read my articles you will have learned that these three media are pretty much the only way people get information – on or off line.
This is actually a convenient point to suggest that there are only really two methods for delivery of content… by words (since it could be argued that audio and writing are just different ways to deliver words) and by visuals, which covers static pictures, and movies.
I create or formulate digitally-based coaching products that are alternative options to getting direct access to me, but are still based on the needs of prospects and clients.

(If I don't have a suitable product that I think will be a good fit for showing you how to get a particular result, I will source and suggest a product that someone else has created, and for that I will receive a small commission, should you decide to invest).
The products will be mainly downloadable digital ones, as I believe that for the small business owner this is easiest and quickest way to provide coaching for clients.

There is not much that you cannot download that you cannot get instant access to when digital downloads are delivered.
But, that is not to say that tangible goods such as CDs and DVDs are not good too – people have different preferences.

I will may make those options available in due course, but quite honestly time is better invested writing more content to help, than creating physical products.

I can also give you help with building website from scratch; contact me for details

Do I offer any guarantees?

Only to make myself available to you. I cannot offer goal-based guarantees because I have no idea how hard you will work, or respond to challenges.

By the way, if you would like to find out more about building an Online Information Business or if you have any questions, please feel free to email me here:

Or if you would like to hear more from me, just send a blank email to this address and I'll add you to my regular mailings list:

Either way, you will receive a personal response from me.

As I said, why not check out my free reports - there are 12 of them, all instantly downloadable PDF documents.


Hope to talk soon



*In the UK alone there are 26 million adults who lack digital skills

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